Identity for an Early Childhood Development Brand
Hello Pumpkins is a library and book club for kids. They help children between the ages of 3 and 14 develop their cognitive abilities, spark their curiosity, and get creative.
They make it easy for kids to have a fun experience while learning instead of just another task by using media, play, and hands-on learning to help kids grow in an exciting way.
Objective
The goal was to create a space where storytelling, learning, and creativity all come together to inspire the younger generation.
My aim was to design a visual identity that feels both fun and smart. Something warm and welcoming but also well put together.
For the logo, I used two main elements: handwriting and loops.
The handwriting style gives it a playful and natural touch, just like the wobbly way kids write when they are learning. It feels fun, a little imperfect, and has personality.
The loops represent progress and growth, showing how kids are always learning, exploring, and moving forward. Together, these elements make the logo feel friendly
